In Q3 we saw the start of our new marketing team. We now have an in-house team with 2 full-time and 4 part-time & casual staff.
Here's an overview of some of what we have been up to!
We have made an effort to post high quality, informative and engaging content on Twitter. We reached a milestone of 12k followers and are on our way to 15k!
During this period, we saw an increase in engagement. We have also started utilizing digital ad campaigns to amplify our voice on Twitter. You will see more of this in the near future.
We had a very successful AMA on /a/AltStreetBets and our main Reddit channel has now reached over 5,000 followers!
Our team also worked with the Reddit community to host a price guessing competition. We love our Reddit community and look forward to more opportunities to work together.
Over the last quarter, we started doing regular vlogs with Rick and Arnold both giving us their direct thoughts and insights into LTO Network.
This is going to help our community and token be informed and understand the ways that LTO Network operates.
We started developing more explainer videos. We had a great experience with the video for Triall and want to use this format for ongoing series of videos to help explain highly technical information in a way that everyday investors can digest.
Providing clear information on our technology has become a major goal for us. We feel that making our technology more easily understood will promote a more rewarding relationship with the public.
Marketing the achievements, clients and adoption is great, but the technology that the team makes is incredible and deserves major recognition.
Starting with the Cobalt Mainnet Update, we will use our marketing channels to help communicate LTO's objectives and capabilities in a more effective manner.
In September, we started a partnership with CryptosRUs who is one of the top 4 crypto Youtubers in the world.
Traditional news media press release syndication was a strategy we took on also, this resulted in our Triall partnership press release being picked up by over 200 news and tech publications worldwide, including Yahoo Finance.
The LTO community is one of the best I have personally seen and as such it's been very important to me to nurture it. We have started some competitions, etc. and airdrop prizes to increase community engagement.
There's going to be a lot more community initiatives and competitions because... well, because you're awesome!
We have increased our capacity in the following areas to better ensure we can deliver the information and exposure that is needed to help grow awareness.
- Digital advertising
- Video editing & animations
- Graphic design
- Community engagement